CV

Director

Driving product development for AI-related digital products in hybrid Design and Product roles, taking projects from concept to finished product through rigorous user-centred, data-informed design processes spanning UX Research and Business Development.

Facilitating rapid product validation and market readiness across domains including agtech, compliance, recruitment, and startup acceleration.

Sample projects:

• Vendor Risk Management (RegTech)
  Led product and experience strategy for managing vendor risk across full lifecycle in financial services (e-money and payment institutions). Solution designed to comply with EBA and Central Bank of Ireland outsourcing guidelines. Delivered in 2 months with modular components including intelligent analytics, workflow and task orchestration, and subject matter expert validation to target key risk areas. 
• Accelerator/Incubator OS
  Designed operating system for accelerators and incubators to manage startup cohorts from application to demo day. Included diagnostic tools, smart scoring, and stakeholder dashboards.
• Connected Marketplace for Small-Scale Farmers
  Led product and experience strategy for multi-service agtech platform supporting South African small-scale farmers and informal traders. Designed ecosystem of tools to forecast production, coordinate shared logistics, and access stable market contracts—enabling inclusive, data-driven agriculture across the seed-to-market lifecycle.

Senior UX Manager

Partnered with senior leadership across 6 B2B programs (~30 products/services) in SLB's digital transformation, establishing a user-centred product design practice in a highly regulated oil & gas technology environment, working closely with globally disperse, diverse teams.

Key achievements:

• Created and delivered Product Management training curriculum adopted as mandatory company-wide standard, modernising and addressing gaps in product development across the organisation.
• Pioneered organisational model that was replicated globally across all Tech Centres within 2 months due to demonstrated gains.
• Reduced team onboarding time from 9-12 months to 7 weeks in complex scientific domains through systematic knowledge transfer methodology, enabling rapid scaling of product team capabilities.
• Established strategic partnerships across engineering, science, and business functions to integrate discovery and validation practices into product roadmaps, improving product-market fit and reducing development risk.

Senior Product Design Lead

Led design for special innovation projects at Viasat's Center of Excellence and pioneered organisational initiatives; co-led program where Product Manager operated in service delivery capacity, while I owned product vision, discovery, validation, and roadmap decisions for cross-functional team.

Led design for special innovation projects at Viasat's Center of Excellence and pioneered organisational initiatives (DesignOps practice, Design Internship Programme); co-led program where Product Manager operated in service delivery capacity, while I owned product vision, discovery, validation, and roadmap decisions for cross-functional team.
Led and coordinated remote international teams across multiple timezones.

Key achievements:

• Created and owned Product Vision through comprehensive process: user research and journey mapping, discovery workshops with stakeholders, business leadership interviews, co-creation sessions, and presentation to senior leadership. Aligned all teams on approved vision.
• Owned discovery, validation, and feature roadmap decisions, deferring only deeply technical and specific business line decisions to appropriate experts. Led cross-functional workshops on product strategy, features, and direction.
• Built discovery infrastructure connecting support operations to product team through central dashboard, enabling identification of usability issues driving high operational costs. Systematic approach to resolving user experience pain points reduced support costs by millions through targeted product improvements.
• Contributed to strategic response team addressing competitive threat from Starlink's simplified installation approach, developing rapid market response using existing capabilities

Director

Worked with early-stage startups to accelerate product-market fit through user-centred product development and lean validation frameworks. 

Key achievements:

• Communication and Storytelling: Created compelling pitch decks and presentations that consistently secured funding for clients, translating product vision into investor-ready narratives.
• Product Strategy and Development: Ensured product-market fit through systematic concept testing and user validation, championing user needs and making data-informed recommendations for product development.

Head of Product & Design

Owned product vision, strategy, roadmap, and tactical delivery in early-stage B2B startup (team of 3-5). Hybrid role spanning Product, Design, and Marketing responsibilities.

Key achievements:

• Developed and executed product vision, strategy, and roadmap from concept through delivery, establishing product direction for early-stage B2B platform.
• Drove UX research-led redesign of end-to-end product experience, optimising customer retention and satisfaction metrics through systematic validation and iteration.
• Established design processes and methodologies across business functions, providing thought leadership and improving overall performance through structured approach to product development.
• Won Grand Prix award at eir Spiders Awards (21st edition) for "outstanding levels of achievement in technology, innovation, functionality & interactivity coupled with world-class user experience".

Principal UX Architect

Established first UX team and practice for SaaS product operating in compliance-focused environment. Defined and led UX strategy through company acquisition by Rapid7 and product integration into their cybersecurity ecosystem. 

Key achievements:

• Influenced product roadmap and strategy by identifying and systematically addressing years of UX debt, creating and prioritising tickets to resolve inconsistencies while retrofitting UX considerations into existing development roadmap.
• Drove integration of UX requirements into product development process, establishing cross-team tools and key metrics to support strategic and tactical product decisions in previously design-blind organisation.
• Managed product design process across concurrent projects during critical acquisition period, ensuring product goals were preserved while meeting increased compliance requirements for Rapid7's cybersecurity ecosystem.
• Transformed organisation to user-centred approach through processes, methodologies, and thought leadership, evangelising UX standards across team and company.