Experience Design leader focused on changing how organizations work by implementing User-Centered Design processes & methodologies into existing workflows, making UX a cornerstone of product / business strategy.
Latest achievements include changing the way UX Teams are structured globally in a Fortune 500 company, creating content for its global training on Product Management, and building a highly proficient team in 6 months.
25+ years of professional experience; expertise in Design leadership, UX strategy, UX research, creative problem solving, and innovation.
Fundamentally, I want to build meaningful products with people I care about.
Is that you?
Mar'22 - Today
Senior UX Manager at SLB (formely Schlumberger)
Jul'19 - Mar'22
Senior Product Design Lead at Viasat, Inc
2003 - Today
Head of Technology at MiudosSegurosNa.Net
2014 - Today
UX / Product Design Mentor
SLB is going through a digital transformation process, and I was hired to establish a Design practice and build a highly proficient team in its Norwegian Tech Center.
Some of my achievements in the first 12 months include:
Some samples below (case study coming soon):
Although my tenure at Viasat can be divided by the time I spent leading Design at my program and working on special innovation projects (Viasat Ireland is a Center of Excellence and one of the primary locations for such projects), those were done against a backdrop of pet projects I pursued that allowed me to influence decisions and advance Design in the organisation.
Some of my achievements include the following:
Some samples below (case study coming soon):
Worked primarily with early-stage startups, helping them build better products and get to market faster by adopting a user-centered product development approach and lean product validation frameworks.
My most proud achievements fell under these two categories:
Some case studies and work samples below:
Due to the small size of the team (3 to 5), my role was hybrid and spanned multiple departments and responsibilities (Design, Product, and Marketing) from which I highlight:
Among the many achievements, I'd emphasize:
Hired to establish the first UX team and practice, I defined and led the UX strategy at Logentries until Rapid7 acquired it and our SaaS product was integrated into their entire product line, and our team joined theirs with a slightly more horizontal scope.
Under this scope, I was responsible for:Information Architect / Design Lead in the Continental Europe Site Redesign project aiming to establish a consistent Fidelity Digital User Experience across all their European websites while preserving the unique qualities of each local business and market.
Joined Apierian shortly after its formation, where I led a small team of contractors in a slightly hybrid UX/Product role. Under this scope, some of my achievements included:
From July 2011 to August 2012, I have worked as a full-time Consultant for Jugnoo, Inc, a Social CRM startup company based in Toronto, Canada. My main duties were planning, development and maintenance of all company’s web properties.
In May 2011 I opened a small web studio, mblz.me (mobilize me), mainly devoted to mobile development, migration and integration in an effort to answer the growing volume of work I had in this area and to officialise a partnership with Pagelines, a SF based company, developer of the most advanced Wordpress Framework, of whom I was a recommended Professional partner. A month and a half later mblz.me led me to be contacted and offered a contract by Jugnoo, Inc, thus being placed in stand-by.
From January 2006 to December 2008, I was responsible for all web-related aspects of 4 projects co-financed by the European Union and the European Social Fund within Measure 4.4 (Promotion of Equal Opportunities for Men and Women) of POEFDS (Operational Programme for Employment, Training and Social Development) for the Soroptimist Internacional Clube do Porto - Invicta NGO, including the planning, creation, management and support of those websites throughout their entire lifecycle, as well as the training and assistance to 4 editorial teams.
From October 2002 to February 2013, I have been working as an Independent Consultant, delivering services in Graphic and Web Design, Web Development, Consultancy, QA and Software Translation among others, for several clients based mainly in Europe and North America. Main areas of work include Web Marketing, Content Management & Strategy, Information Architecture, Advertising, SEO, SEM, Social Networking, e-Commerce, Responsive Web Design, Mobile conversion and optimisation, and Mobile UI & UX.
From 1999 to 2002, I worked at Cubo Mágico, LDA., as a Web Designer/Developer, Graphic Designer, and Project Manager in a multidisciplinary team who launched, managed and maintained a 19 website network in services, information and entertainment. http://web.archive.org/web/20031122062146/http://rede.aeiou.pt/
Internet Start-Up's pioneer in Portugal, as a co-founder of Prodigio – Produções Digitais Online (a company later on purchased by the Sonae Group) and of Ideia Visual – Comunicação e Design Interactivos, Lda., a company later on integrated into Esoterica – Novas Tecnologias de Informação, S.A., the first private ISP to operate in Portugal, where I held the position of Web & Product Development Manager from 1997 to 1999
ESAD - Escola Superior de Artes e Design (Higher School of Fine Arts and Design) — 3rd Year Attendance, 1993 - 1996
The MiudosSegurosNa.Net project (it stands for KidsSafeOnThe.Net) is Portugal's pioneering and leading Internet safety project. It helps Portuguese speaking families, schools and communities in promoting online safety of kids, tweens and teens since 2003.
My responsabilities are varied but lie primarily within anything tech, from planning to execution. However, due to the very small size of the organisation, occasionally I'll put my other skills to work or simply just represent the org in events.
At First Fridays for Startups, a Google for Startups initiative aiming to help startups with much needed advice.
Mentoring junior Designers in a variety of issues from skills to career.
Providing Design Sprint facilitation to non-profit organisations as a way to de-risk big decisions and solve critical issues with their products or services.
Hospitality exchange networks aim at making the world a better place by promoting tolerance, cultural interchange and personal development values, enabling a new way of traveling, bringing travellers closer to the places they visit, as well as their culture, habits, language and above all their people.
In the specific scope of CouchSurfing.com, the world’s largest web-based non-profit International Hospitality Exchange Organisation, I have performed the role of City Ambassador since the end of 2006 and became one of the 1,600 volunteers who manage 2,5 million members and did, among others, translating, group managing, event organisation and new members welcome.