Leadership & Management

Some principles and insights into my management experience.

Design Leadership & Management

Leaders develop their leadership philosophies and practices based on their values and experiences. Mine were shaped by over 20 years of international experience in various sectors, company sizes, and cultures.
They have been refined over time and are the foundation for tailoring my leadership style to fit each organization I work with.

Leadership style

Although my leadership style is deeply rooted in Servant Leadership, the need to wear multiple hats in most of my roles led me to blend several leadership styles for better results. The values and styles below are the most common mix.

Servant Leadership
(progress focused and inspirational)
(challenging and communicative)

Foundations of Design Management

My approach to Design Leadership is tailored for each company. Depending on my mandate and goals, I will typically start off from one of the following 2 models and fine tune it to the org's needs:

Suppose I'm going to develop a DesignOps practice. In that case, I start from this model, as it allows me to focus on the main areas (people, practices, tools) and/or their intersections (culture and community, operations and governance, craft).

Regardless, there are two additional areas in which I will always invest a great deal: Partnerships and Strategy.

This model can combine multiple focus areas, like the example below. It all depends on the org, my mandate, and my goals.

  • Strategic Leadership
  • UX Strategy
  • Organizational Alignment
  • Collaboration and Cross-functional Alignment
  • Talent Management
  • Continuous Improvement and Innovation
  • Design Standards and Guidelines
  • Metrics and Analytics
  • User Research and Insights
  • User Advocacy and Customer Centricity
  • Etc.


What guides my attitude in the workplace

  • Responsibility & Accountability
    Take ownership of work & be accountable for failures and successes
  • Do what is right, not what is easy
    No matter what it takes or how long it takes
  • Lead by example
    Show, don't tell
  • Be better than yesterday
    Learn something every day
  • The whole is greater than the sum of its parts
  • Get sh*t done, right!
    Bias for action

Pathos: Principles

What guides my work

  • Thoughtful
  • Purposeful
  • Respectful
  • Empowering
  • Inclusive
  • Transparent

Personal projects and causes

A little bit about what I'm passionate about