About me

25+ years of professional experience; expertise in Design leadership, UX strategy, UX research, creative problem solving, and innovation.

I help organizations make UX a cornerstone of their business strategy

by implementing User-Centered Design processes & methodologies into existing workflows.

Latest achievements include changing the way UX Teams are structured globally in a Fortune 500 company, shifting its global Product Management training towards user-centricity, and building a high-performing team in 6 months.

Design Leadership & Management

Leaders develop their leadership philosophies and practices based on their values and experiences. Mine were shaped by over 20 years of international experience in various sectors, company sizes, and cultures.
More about my leadership experience >


What guides my attitude in the workplace

  • Responsibility & Accountability
    Take ownership of work & be accountable for failures and successes
  • Do what is right, not what is easy
    No matter what it takes or how long it takes
  • Lead by example
    Show, don't tell
  • Be better than yesterday
    Learn something every day
  • The whole is greater than the sum of its parts
  • Get sh*t done, right!
    Bias for action

Pathos: Principles

What guides my work

  • Thoughtful
  • Purposeful
  • Respectful
  • Empowering
  • Inclusive
  • Transparent

Logos: Process & Methodology

My goal is efficiency. I'll start on pen and paper and move to digital when it makes sense.
Similar to fidelity, I start with the lowest level of fidelity and work my way up as required.

I practice User-Centered, Data-Informed Design. Robust UX Research activities that allow me to immerse myself in the users’ experience is how I typically start projects.
Design Thinking, Double Diamond, Design Sprints, JTBD, and Lean UX are the most common methodologies I use and I'll pick the one more suitable for each project.
I will also frequently combine different aspects from several methodologies to better suit the project's needs.

I rely heavily on data collected throughout the process to inform my design decisions. Without data, we're just guessing.

I'm running pro-bono Design Sprints in Oslo for NGOs, Charities, Social Enterprises, and other not-for-profits in need of help.

Looking for people interested in learning how to facilitate Design Sprints with 2h to 3h free per week.

Are you an not-for-profit?

Let's chat!

Are interested in facilitation?

Get in touch!