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Director

Driving product development for AI-related digital products in hybrid Design and Product roles, taking projects from concept to finished product through rigorous user-centred, data-informed design processes spanning UX Research and Business Development.

Director

Facilitating rapid product validation and market readiness across domains including agtech, compliance, recruitment, and startup acceleration.

Sample projects:

  • Vendor Risk Management (RegTech)
    Led product and experience strategy for managing vendor risk across full lifecycle in financial services (e-money and payment institutions). Solution designed to comply with EBA and Central Bank of Ireland outsourcing guidelines. Delivered in 2 months with modular components including intelligent analytics, workflow and task orchestration, and subject matter expert validation to target key risk areas. 
  • Accelerator/Incubator OS
    Designed operating system for accelerators and incubators to manage startup cohorts from application to demo day. Included diagnostic tools, smart scoring, and stakeholder dashboards.
  • Connected Marketplace for Small-Scale Farmers
    Led product and experience strategy for multi-service agtech platform supporting South African small-scale farmers and informal traders. Designed ecosystem of tools to forecast production, coordinate shared logistics, and access stable market contracts—enabling inclusive, data-driven agriculture across the seed-to-market lifecycle.

Director

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Zoom Courier Software

Venture Studio Work

Fractional product and design leadership across multiple venture studio initiatives. Supported founders in assumption validation and organization design. Operated as a fractional CPO for early-stage ventures.

Vendor Risk Management

RegTech solution addressing EBA and CBI expectations. Translated complex regulatory requirements into a functional product experience. Delivered a validated 0→

Desert Green

AgriTech startup delivering sustainable agriculture solutions in South Africa. Used lean validation and user-centred design to define product vision and

Accelerator / Incubator Operating System

Platform to help accelerators and incubators manage programs, cohorts, and applications. Delivered in two months using systematic discovery and validation. Combined product strategy and UX design to create an end-to-end solution that streamlined operations for early-stage ecosystem organizations.
Charge.no Mentoring Program

Charge.no Mentoring Program

Designed mentoring curriculum for Charge.no’s accelerator. Standardized best practices for founder education and mentoring. Adopted organization-wide as an ongoing training framework.
Prinks Marketplace

Prinks Marketplace

0→1 product for an alcohol distribution platform in a regulated market. Delivered a complete user-centred experience including platform redesign and brand development within three months.
Offr Personas & Journeys

Offr Personas & Journeys

Foundational research for a real-estate platform, creating personas and user-journey maps that became widely adopted reference material. Guided product decisions and aligned stakeholders around user needs
Intouch Kiosk

Intouch Kiosk

Designed a 0→1 loyalty programme kiosk system for major supermarket chains within a three-day delivery window. Delivered complete UX flows and interaction patterns enabling rapid deployment.
Zuper Dispatch Screen

Zuper Dispatch Screen

Redesigned a critical dispatch screen for a logistics platform managing enterprise-scale operations. Applied usability testing and heuristic evaluation to resolve friction points and improve dispatcher efficiency.
Meraki Brand Work

Meraki Brand Work

Led brand strategy and visual identity for a handmade goods e-commerce platform. Created compelling brand direction and positioning that drove company-wide adoption and market recognition.