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Prinks Marketplace

0→1 product for an alcohol distribution platform in a regulated market. Delivered a complete user-centred experience including platform redesign and brand development within three months.
Prinks Marketplace

Year: 2017-2019
Company: Ricardo Lamego Design
Industry: Food & Beverage
Role: Product Strategy & UX Lead

Challenge

Alcohol distribution in Ireland operates under strict regulatory requirements with traditional distribution channels dominated by established players. The startup needed to enter regulated market with platform approach differentiating from incumbents while ensuring compliance. Limited runway required efficient product development hitting market quickly without compromising user experience or regulatory requirements.

Approach

Regulated Product Development

  • Navigated food and beverage regulatory requirements informing product design decisions
  • Designed platform supporting compliant alcohol distribution workflows
  • Created user experience addressing both B2B distributor and B2C consumer needs

Complete Product Build

  • Delivered 0→1 product from concept through launch-ready state
  • Developed comprehensive information architecture supporting two-sided marketplace
  • Created brand identity appropriate for regulated alcohol market
  • Built complete UX design from wireframes through high-fidelity interfaces

Market Entry

  • Applied user-centered validation testing core assumptions before full development
  • Designed onboarding and workflows reducing friction in regulated transaction flows
  • Created SWOT analysis positioning against traditional distribution channels

Outcome

3-month delivery: Complete platform design and brand delivered within aggressive timeline enabling rapid market entry.

Regulated market navigation: Successfully addressed regulatory requirements in product design without compromising user experience.

Platform foundation: Delivered complete product foundation ready for development and launch in competitive market.

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Methods & Deliverables
Methods: Qualitative research, Product strategy, UX strategy, Regulatory compliance mapping
Deliverables: 0→1 Launch, Product Vision, Roadmap, SWOT analysis, Wireframes, Workflows, Low-fi mockups, Hi-fi designs, Prototypes, Branding, Documentation

Tags: Product Strategy, UX Design, Food & Beverage, Regulated industry, 0→1 Launch, 3-month delivery, Startup, Ireland