Platform Redesign (TenderScout)
Year: 2016-2017
Company: Tenderscout
Industry: B2B SaaS
Role: Head of Product & Design
Challenge
Tenderscout's B2B procurement platform suffered from poor user experience impacting customer retention and satisfaction metrics. Complex procurement workflows were poorly supported by interface design. The product needed comprehensive UX overhaul addressing systematic usability problems while maintaining business continuity during redesign.
Approach
Research-Driven Redesign
- Conducted extensive UX research with procurement professionals mapping workflows and pain points
- Performed usability testing identifying high-impact interface problems
- Applied quantitative analytics and qualitative insights informing design decisions
End-to-End Experience
- Redesigned complete platform experience from information architecture through interface design
- Improved critical procurement workflows reducing steps and cognitive load
- Created consistent interaction patterns and visual design across platform
Validation & Refinement
- Validated design decisions through user testing throughout redesign process
- Iterated based on feedback ensuring solutions addressed real user needs
- Measured impact on retention and satisfaction metrics
Outcome
Award-winning: Won Best Digital Startup and Grand Prix awards at eir Spiders Awards for outstanding innovation, functionality, and world-class user experience.
Metrics improvement: Optimized customer retention and satisfaction metrics following UX research-driven redesign.
Market recognition: Award recognition validated design quality and business impact of systematic UX approach.
Methods & Deliverables
Methods: Qualitative research, Quantitative research, Interviews, Usability testing, Workshops, Competitive analysis, Analytics
Deliverables: Redesign, User journeys, Personas, Interface designs
Tags: UX Design, Product Strategy, B2B SaaS, Award-winning, Startup, Ireland