Meraki Brand Work

Led brand strategy and visual identity for a handmade goods e-commerce platform. Created compelling brand direction and positioning that drove company-wide adoption and market recognition.

Year: 2017-2019
Company: Ricardo Lamego Design
Industry: Retail
Role: Brand Strategy & Design

Challenge

Handmade goods e-commerce platform needed brand identity differentiating from generic marketplaces while appealing to quality-conscious consumers. Market crowded with established players required clear positioning emphasizing craftsmanship and authenticity. Brand needed to work across digital and physical touchpoints while remaining scalable.

Approach

Brand Strategy

Developed brand vision and positioning emphasizing maker authenticity and craft quality
Created visual identity system balancing artisanal feel with digital platform needs
Established brand guidelines ensuring consistency across touchpoints

Market Positioning

Defined differentiation strategy against generic marketplaces and mass retail
Created messaging framework communicating value to both makers and buyers
Designed brand experience reinforcing quality and authenticity at every interaction

Implementation

Delivered complete brand system including logo, typography, color, and imagery guidelines
Created marketing collateral and digital assets supporting launch
Provided documentation enabling consistent brand application

Outcome

Company-wide adoption: Brand identity adopted across all platform touchpoints and marketing materials.

Market recognition: Successful brand positioning driving platform differentiation in crowded market.

Strategic foundation: Created brand system supporting business growth while maintaining authentic craft positioning.

Methods & Deliverables
Methods: Qualitative research, Brand strategy, Market positioning, Visual design
Deliverables: Branding, Brand guidelines, Visual system, Marketing collateral

Tags: Brand/Marketing, Retail, Company-wide adoption, Consulting, Ireland