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Head of Product & Design

Owned product vision, strategy, roadmap, and tactical delivery in early-stage B2B startup (team of 3-5). Hybrid role spanning Product, Design, and Marketing responsibilities.

Head of Product & Design

Key achievements:

  • Developed and executed product vision, strategy, and roadmap from concept through delivery, establishing product direction for early-stage B2B platform.
  • Drove UX research-led redesign of end-to-end product experience, optimising customer retention and satisfaction metrics through systematic validation and iteration.
  • Established design processes and methodologies across business functions, providing thought leadership and improving overall performance through structured approach to product development.
  • Won Grand Prix award at eir Spiders Awards (21st edition) for "outstanding levels of achievement in technology, innovation, functionality & interactivity coupled with world-class user experience".

Head of Product & Design

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Feature Spin-offs (TenderScout)

Feature Spin-offs (TenderScout)

Identified and developed new product features as standalone offerings with distinct brand positioning. Applied systematic validation and GTM strategy, expanding revenue while maintaining design consistency.
Company Branding (TenderScout)

Company Branding (TenderScout)

Led a comprehensive company rebrand, establishing a new brand vision, visual identity, and positioning. Created a brand system adopted company-wide that strengthened market presence and internal alignment.
Marketing Website Redesign (TenderScout)

Marketing Website Redesign (TenderScout)

Redesigned TenderScout’s marketing website with a data-informed approach, combining quantitative analytics and qualitative insights. Improved brand recognition and conversion.
Platform Redesign (TenderScout)

Platform Redesign (TenderScout)

Led an end-to-end UX redesign of TenderScout’s core B2B SaaS platform, improving retention and satisfaction. Validated decisions through rigorous UX research and testing. Won Best Digital Startup and Grand Prix awards.