Feature Spin-offs (TenderScout)

Identified and developed new product features as standalone offerings with distinct brand positioning. Applied systematic validation and GTM strategy, expanding revenue while maintaining design consistency.

Year: 2016-2017
Company: Tenderscout
Industry: B2B SaaS
Role: Head of Product & Design

Challenge

Tenderscout identified platform features with standalone market potential but needed product strategy determining which to spin off and how to position them. Each spin-off required separate brand identity and go-to-market approach while maintaining connection to parent platform. Limited resources required efficient validation and launch processes.

Approach

Strategic Selection

Analyzed platform features for standalone market viability and revenue potential
Applied lean validation frameworks testing market interest before full investment
Prioritized spin-offs balancing market opportunity with resource constraints

Product Development

Developed each spin-off as 0→1 product with dedicated positioning and brand
Created product strategy and roadmap for standalone offerings
Designed user experiences optimized for specific spin-off use cases

Launch Strategy

Established go-to-market approach for each spin-off
Created brand identity distinguishing offerings while maintaining parent relationship
Validated market fit through systematic testing and iteration

Outcome

Revenue expansion: Successfully expanded revenue streams through validated feature spin-offs.

Company-wide adoption: Spin-off strategy adopted as systematic approach to platform expansion.

Portfolio growth: Created product portfolio from single platform increasing market addressability.

Methods & Deliverables
Methods: Product strategy, Market validation, Lean startup methodology
Deliverables: 0→1 Launch, Branding, Product strategy, Market analysis

Tags: Product Strategy, Brand/Marketing, B2B SaaS, 0→1 Launch, Company-wide adoption, Startup, Ireland