Designing with Data

Improving the User Experience with A/B Testing

Demonstrates how design and data science work toward the same goal. Essential for PM-UX teams making data-driven design decisions and experimental approaches.

Authors: Rochelle King, Elizabeth F. Churchill, Caitlin Tan

Publication Year: 2017

Main Topics:
Data-driven design decisions, A/B testing for UX, experimentation frameworks, design-data collaboration