by implementing User-Centered Design processes & methodologies into existing workflows.
Latest achievements include changing the way UX Teams are structured globally in a Fortune 500 company, shifting its global Product Management training towards user-centricity, and building a high-performing team in 6 months.
Leaders develop their leadership philosophies and practices based on their values and experiences. Mine were shaped by over 20 years of international experience in various sectors, company sizes, and cultures.
More about my leadership experience >
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What guides my attitude in the workplace
What guides my work
My goal is efficiency. I'll start on pen and paper and move to digital when it makes sense.
Similar to fidelity, I start with the lowest level of fidelity and work my way up as required.
I practice User-Centered, Data-Informed Design. Robust UX Research activities that allow me to immerse myself in the users’ experience is how I typically start projects.
Design Thinking, Double Diamond, Design Sprints, JTBD, and Lean UX are the most common methodologies I use and I'll pick the one more suitable for each project.
I will also frequently combine different aspects from several methodologies to better suit the project's needs.
I rely heavily on data collected throughout the process to inform my design decisions. Without data, we're just guessing.
Looking for people interested in learning how to facilitate Design Sprints with 2h to 3h free per week.